Include

[falconboy]

I'm not sure of distribution numbers for the magazine (therefore numbers printed), but you will find full colour magazines cost a small fortune to print - and have a look at the amount of colour in one of them. You will find that the cover price actually covers pretty much the printing cost and not much more.
Compare the cost of RA magazine to a popular monthly computer magazine, or even some of the trashy gossip magazines, VS the amount of ads (and the prices charged by the big mags for their ads), and you will find RA magazine is pretty darn good value for a such a specialised magazine.

I agree 'slightly' that design and layout could be a little improved, but all those other magazines have huge amounts of money and teams of graphic designers.

I say keep up the good work.

Now wheres my free subscription Simon?