My first guess was gunna be a uromastyx, based o the colours, but the head looks more like a skink. Can't enlarge the pic to get a decent look at it.. but it still kinda looks like a mali uromastyx.
K looked a bit closer and the head looks like a uromastyx, to me at least Tail's not very spiky like on a mali, but maybe it's a bit variable :? Or a different species. anyone?
Do you mean are they really that colour ? If so yes they are, they vary greatly across their range like most reptiles. They vary from the full colour spectrum like the ones in the photo to just brick red to very light with a red head.
It's a pity we can't keep imported species, I would love to have one of those. However, I do understand why we can't and I guess we're pretty lucky we have diverse amount of reptile's in Australia. Still a pity though.