Somebody on the other thread (sorry I don't know who - without looking at squillions of posts) suggested Australian Association of Reptile Keepers. This has a few advantages, 1. it states that it is national, not a state or territory group of which there are a number - but there can only be one national body. 2. It also hints to the old biblical concept of an ARK saving animals from destruction, and finally 3. the double AA in AARK could be useful in giving natural prominence in search engine search results. Just saying!